The Power of Our Voice: How Black Women Communicators Shape Culture and Lead with Impact
From the earliest days, Black women have shaped the very fabric of our culture by serving as artists, storytellers, bridge-builders, and truth-tellers. Their unwavering devotion to moral values and community has preserved Black culture and paved the way for generations like us today. From political achievements to literary legends, the milestones and wisdom passed down by Black women is a powerful force that inspires us to strive for a better, more just world. Black women do not carry the weight of the world out of necessity, but because we recognize the responsibility and influence we hold to shape the future.
Taking a look at our modern world and the digital platforms shaping today’s narratives, Black women continue to guide culture from behind the scenes and in front of our screens. From a deep devotion to serve and a firm foundation, Black women have led with impact both inside and outside of the workforce. The legacy spans across personal fashion with hairstyles, nails and jewelry to the boardroom, government offices, and scientific advancements. In an era when representation and authenticity matters more each day, the role of Black women communicators is essential to the progress of the world.
Exploring Communication
As a communications leader with 14 years of experience, I’ve witnessed firsthand the power and responsibility communicators hold. In today’s world, communicators shape how ideas are shared and understood both internally (within organizations) and externally (to the public and media).
At its core, communication demands attention to detail, strategic thinking, and emotional intelligence. Internal communicators work to align teams, build trust, and foster positive culture by translating complex strategies into clear, motivating messages that resonate across the workforce. External communicators shape brand narratives, manage reputations, and ensure that messages to the public are clear, consistent, and authentic. Together, these roles hold immense power in defining how organizations, industries, and cultures move forward.
While the industry itself can be dynamic, being a Black woman in communications is not without its challenges. It means navigating spaces that often overlook or undervalue our expertise. Yet, Black women continue to lead with courage by speaking truth to power, amplifying voices, and holding institutions accountable.
According to the most recent U.S. Labor Force Statistics report, women make up 67% of public relations specialists, yet only 14.2% of them identify as black - up from 12.2% in 2022. For the role of news analysts, reporters, and journalists, women make up 48% with 16% identifying as Black women. Even with the lower numbers, the influence Black women have in the industry reaches far beyond any report. And now with over 400,000 Black women out of the workforce, with several being prominent journalists and media professionals, the impact on the industry and society will be deeply felt. And it’s only up from here.
Collective Leadership
I remember how I felt, the first time I heard Olivia Pope say “It’s handled” in Shonda Rimes' massive hit tv-show, Scandal. I was inspired and wanted to be just like her. Olivia Pope served as the ultimate embodiment of power and control. That iconic two-word line captured the confidence and leadership many Black women demonstrate in the workplace. It’s a “can do” attitude dripped in belief and purpose. And while I have not handled life-threatening cases like Ms. Pope, as a communicator I’ve handled many confidential and culture initiatives where I’ve said quietly to myself, “It’s handled.”
I recently read journalist and White House correspondent April Ryan’s book, Black Women Will Save the World. Throughout the book she examines the role Black women have in shaping society. She writes:
“Black women are unique in our mind-set. From an early age, we have a “collective orientation” that defines our leadership style. We live by the old adage “all for one, and one for all.” We have the most marginalized identity in a society that often refuses to recognize our humanity, let alone offer us a seat at the table. Therefore, we understand more than most other people that the best way to fight oppression is to do it together and to win for everyone. Entrenched power doesn’t concede easily and we win only when we are organized, coordinated, and advancing the interest of the collective. That mind-set has defined the leadership style of Black women for centuries, and when I study the next generation, it’s clear that the orientation to fight for everyone is as strong as ever.”
In my own experience, every Black woman I’ve encountered in the workplace has led with purpose, impact, and community focus, just as Olivia Pope demonstrated. Whether serving in leadership or as an individual contributor, the influence is never loud or boastful. It’s wrapped in grace, power, and wisdom that often reveals itself when you least expect it.
Illuminating Voices Beyond the Workplace
As we go forth into the next phase of our lives, the workplace, and the world, may we be reminded of the power Black women hold in our existence. May the world be reminded of the impact and duty Black women have in the industry of communications. Now with AI applications, workforce reductions, and the state of the economy, this is a unique time to review the past and plan what the future of communications looks like for us all. Through networking and enhancing groups for the advancement of communicators, both individuals and organizations can shape the future of how people live, work, and play.
As we honor the women who came before us and inspire those who will follow, may we continue to build bridges with our words, our leadership, and our unwavering commitment to a better world. Black women are the peacekeepers, culture shifters, and future shapers.
